The Impact of Firm Characteristics on Firm Performance During the Covid-19 Pandemic: Evidence from Saudi Arabia

This study aims to examine the impact of firm characteristics on operational, financial, and market performance Saudi listed firms during COVID-19 pandemic. applies a number regression models over period from Q3 2019 2020, thereby enabling examination key drivers in pre- post-crisis periods. We find that measures all saw significant drop with onset The show larger displayed better both before after pandemic, though there is some evidence weakening this relation for return equity (ROE) Leverage clear negative driver across three effect strengthens crisis. Neither sales revenue scale nor liquidity exerts measures. Certain industry types, such as materials (petrochemicals), consumer services, real estate, durables & apparel appear most affected by Surprisingly, do not results have wide implications decision-makers, illustrating imperative regulatory bodies, governments central banks combine forces reduce financial economic impacts pandemic now future.